North Alabama Site Selection

ONeal Bridge

seda logo
The Shoals Economic Development Authority (SEDA) is dedicated to economic development in Northwest Alabama. SEDA manages the Shoals Economic Development Fund and the Shoals Employment Growth Program. With these two programs, SEDA assists with start-up or expansion of information technology, manufacturing, telecommunications, and other businesses in the Shoals. 
The Tennessee Valley Authority developed the Valley Incentive Program to assist businesses with investment credits, loans, and grants
The state of Alabama has low corporate income taxes to encourage economic development.


singing river bridge

The major metropolitan areas of Huntsville, Birmingham, Nashville, Memphis, and Atlanta are all within easy driving distance of the Shoals. The Northwest Alabama Regional Airport offers flights to and from Nashville and Atlanta connecting to everywhere.

Northwest Alabama Regional AirportThe Shoals Location



The automotive manufacturing movement has made its new home in the Southeast and Alabama is leading the way. The Shoals is centrally located in the Southeast and is bordered by Mississippi to the west and Tennessee to the north. With eight existing OEM automobile manufacturers located within four hours, the Shoals is strategically located so that automotive suppliers can service multiple locations in an efficient and cost effective manner.

mazda toyota

SEDA currently owns and operates 4 industrial parks in The Shoals with a combined acreage of 3,792 acres. Currently there exists approximately 1,100 acres of available industrial land within those sites.  There exist an additional 8 notable parks and sites in The Shoals that make up another 1,850 acres of available land for industrial use, giving The Shoals upwards of nearly 3,000 acres to market for industrial use.

Shoals Research Airpark

  • srap photoTotal Acres - 565
  • Available Acres - 332
  • 50 mi to Mazda-Toyota site in Huntsville
  • 95 mi to Toyota Tsusho in Tupelo, MS
  • Price $21,000 - $25,000 per acre
  • Rail - spur engineering complete
  • Adjacent to regional airport
  • EDPA AdvantageSite
  • AT&T Fiber Ready Site

Shoals Research Airpark Details

100,000 Square Foot Spec Building

  • Size: 100,000 sq. ft.
  • Pad: Expandable to 150,000 sq. ft.
  • Ceiling Height: 36 ft. eaves
  • Available for lease or purchase

flip entranceFlorence-Lauderdale Industrial Park

  • Total Acres - 151
  • Available Acres - 145
  • 60 mi to Mazda-Toyota in Huntsville
  • 108 mi to Toyota Tsusho in Tupelo, MS
  • Price $18,000 - $30,000 per acre
  • New substation in 2016
  • EDPA AdvantageSite
  • AT&T Fiber Ready Site
  • TVA Primary Data Center Site

Florence-Lauderdale Advantage Site Details

Gerrard Drive Extension

SEDA has recently received approval from its board to proceed with the extension of Gerrard Drive in the Florence-Lauderdale Industrial Park. This industrial access road project will open up approximately 40 acres of industrial land in the premier Florence Advantage Site.

Florence Advantage Site 100,000 Square Foot Building Pads

SEDA is currently in the planning stages of constructing a 150,000 square foot building pads in the Florence Advantage Site along the future Rushton Drive (Currently being extended).

Rogersville Business Park

  • Total Acres - 173rbp entrance
  • Available Acres - 133
  • 35 mi to Mazda-Toyota in Huntsville
  • 125 mi to Toyota Tsusho in Tupelo, MS
  • Price $12,000 per acre
  • Adjacent to U.S. Highway 72
  • 19 miles from I-65
  • EDPA AdvantageSite
  • AT&T Fiber Ready Park

Rogersville Business Park Details

40,000 Square Foot Spec Building

  • Size: 40,000 sq. ft.
  • Pad: Expandable to 80,000 sq. ft.
  • Ceiling Height: 36 ft. eaves
  • Available for lease or purchase



The Shoals area has a manufacturing heritage that began in earnest with the completion of Wilson Dam and its power generating facilities in the early part of this century. Since then, manufacturing operations have sought out the Shoals with several operations celebrating 100+ years of continuous operation.

Labor Force

labor shed

Florence-Muscle Shoals MSA, November 2017

  • Population - 146,530
  • Labor Force - 66,331

45-Mile Radius, November 2017 (Jobs EQ)

  • Population - 623,800
  • Labor Force - 284,919

Shoals Area Labor Study Positive Trends

younger study

2 - The Shoals Area Economic Adjustment Strategy

Availability of post-secondary vocational training – through Northwest Shoals Community College (NWSCC) and Alabama Industrial Development Training (AIDT)

Availability of on-the-job (OJT) assistance – OJT Program gives individuals an opportunity to learn job skills and allow employers to train new employees while saving money and training costs.

Cost of labor – an occupational earnings comparison shows the Shoals MSA to be 23.7% lower than the average median wage in ALL occupations, resulting in cost savings for employers

Centrally located for major regional market – The Shoals is located in North Alabama approximately 60 miles west of Huntsville, Alabama, and 110 miles northwest of Birmingham, Alabama. It is in the middle of a "triangle" formed by Birmingham, Alabama; Memphis, Tennessee; and Nashville, Tennessee.

Large potential hidden labor supply - The workforce analysis revealed a large potential labor supply within a four county area of over 37,000 people.



The Shoals area boasts affordable housing, low property taxes, and an overall low cost of living that makes it the perfect location for a startup or an expanding business.

cost of living

Cost of Living - The Shoals area continues to have one of the lowest costs of living among all of MSAs in the U.S.  The Shoals currently has a C2ER cost of living index of 91.4 and is one of the lowest among its size in the State of Alabama.

Home Value - Alabama and the Shoals boast some of the best value for homes in the U.S.   The Alabama median sale price for homes is $146,740 while the U.S. averages $208,238 (www.zillow.com).

Cost of Labor - The Shoals has competitive labor costs as compared to the regional market and the U.S.  All occupational earnings are approximately 10% less than the nation but when paired with the low cost of living residents earn a comfortable living wage.

Not too big but not too rural - The Shoals fits this requirement.  As of the 2013 Census, the Shoals combined county population is 147,317 with a civilian labor force of 66,443, and an unemployment rate of 7.6% (May 2015)


The Shoals area is committed to preparing students for STEM careers by creating a science and technology education pipeline from K-12 schools through the area higher education institutions. These programs prepare the young people of the Shoals for current and future careers in science and technology.

K-12 Education

There are four city school systems and two county school systems located in The Shoals.  These schools take pride in preparing students for life after high school with excellent vocational and career tech training, dual enrollment and curriculum designed for post secondary education.  The total number of K-12 students for all school systems in 2016 was approximately 22,500.  

The Shoals area K-12 schools are implementing a variety of programs designed to facilitate learning in STEM areas including:

  • Alabama Science in Motion
  • Advanced and AP Mathematics and Science Courses
  • Robotics and Engineering Programs
  • STEM Camps
  • AP Computer Science
  • Early College Initiatives


Northwest Shoals Community College

Northwest-Shoals Community College (NWSCC) is an accredited two-year institution that offers technical/occupational programs on a full- and part-time basis.

  • Accredited two-year institution
  • Enrollment for Spring of 2017 – 3,263 students
  • NWSCC has a Dual Enrollment/Dual Credit Program for Mathematics, Science, and Industrial Systems Technology
  • Ready to Work program, National Career Readiness from ACT WorkKeys on campus


The University of North Alabama

The University of North Alabama (UNA) was founded in 1830 as the first public institution of higher education in the State of Alabama. UNA offers undergraduate and graduate degrees in 140 major and minor areas and plays an important role in the life of the region.

  • Four-year university founded in 1830
  • Enrollment for Spring of 2017 – 6,872 students 419 of which are international students representing 33 countries
  • Undergraduate and graduate degrees in 140 major and minor areas
  • Dual Degree Engineering Program offers students the opportunity to earn two bachelors degrees in 5 years.

Athens State University

Athens State University is a four-year university offering a wide variety of college majors, minors, and certificate programs to prepare individuals for the challenges of the workplace.  

  • Four-year university founded in 1822
  • Enrollment for Fall of 2016 – 3,065 students
  • Undergraduate and graduate degrees in 90 major and minor areas
  • Athens State offer bachelors and masters level coursework in Global Logistics and Supply Chain Management


Calhoun Community College and the Robotics Technology Park (RTP)

Calhoun Community College is the largest of the two-year institutions in the Alabama Community College System.  Calhoun offers 49 associate degree options and 52 career/certificate programs including Aerospace Technology, Robotics and Mechatronics, Design Drafting Technology, Pre-Engineering, Industrial Maintenance, Machine Tool Technology, Process Technology and Welding, along with many workforce development training programs.

  • The largest accredited two-year institution in Alabama
  • Enrollment for Fall of 2016 – 9,900 students
  • Associate Degrees in Aerospace Technology, Robotics and Mechatronics, Pre-Engineering, Industrial Maintenance, Machine Tool Technology, Process Technology and Welding
  • Ready to Work program, National Career Readiness from ACT WorkKeys on campus


The Robotics Technology Park (RTP)

The Robotics Training Park (RTP) is a collaboration between the state of Alabama, Alabama Community College System, AIDT, and robotics industry leaders across the nation.  The RTP consists of three individual training facilities, each targeted to a specific industry need. 

  • The Robotics Maintenance Training Center
  • The Advanced Research and Development Center
  • The Integration, Entrepreneurial, and Paint Dispense Training Center and Mobile Robotic Training Lab



The Shoals is brimming with cultural and historical landmarks, community festivals, and outdoor adventures.


shoals video

The natural beauty of the Shoals and the Tennessee Valley offer an abundance of outdoor activities. Hiking Shoal Creek Preserve, fishing and water sports on Wheeler, Wilson, and Pickwick lakes, golfing the 36 hole Robert Trent Jones Shoals, or kayaking Cypress or Shoals Creek are just a few of the adventures awaiting the outdoor enthusiast.

There are no images in the gallery.

Downtown Life

The Shoals offers revitalized downtown areas with great shopping,fabulous restaurants, music and nightlife. Florence First Fridays attracts thousands to peruse local arts and crafts and experience live music shows and entertainment.


The Shoals has a rich heritage in music and culture. W.C. Handy, the Father of the Blues, was born in Florence. His birth home is now a museum, and a music festival is held every summer in his honor. FAME Studios and Muscle Shoals Sound Studio were the recording spaces for many hit songs from artists like the Rolling Stones, Bob Dylan, Aretha Franklin, Percy Sledge, and Carrie Underwood. Ivy Green, the birth place of Helen Keller, showcases the early life and history of the historic figure.

Food & Dining

Culinary connoisseurs can explore the many unique and multicultural restaurants. From the famous Trowbridge's sandwiches, the folksy Rivertown Coffee, the fine dining at Odette, to many ethic dining spots, an entrepreneur in the Shoals can enjoy quality food perfect for chatting business or refueling after a hard day's work.

Contact Us

20 Hightower Place, Suite 1

Florence, Alabama 35630  

Phone: (256) 349-5632 

Fax: (256) 764-3850  

Email: This email address is being protected from spambots. You need JavaScript enabled to view it. 

Website: www.seda-shoals.com

Click here to join our newsletter!